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Value Based Pricing & Packaging (Price list)

Turn customer value into scalable packaging, pricing, and growth

Does your pricing reflect the value customers get?

Many price lists are built inside-out, based on features, costs, or benchmarks. As a result, prices reflect what is sold, not why customers buy. New price lists are also often evaluated on new customer potential, while the biggest impact and risk sit with existing customers. If value or pricing drivers are unclear, downsell, discount pressure, or churn follow.

At the same time, companies struggle to define pricing drivers that truly reflect customer value and scale with usage. Without a clear Customer Value Proposition, monetization becomes random and pricing power erodes.

Is your price list built around products or customer value?

Your situation

  • Packaging and pricing evolved historically, not based on buying behavior
  • Price list is built around features, not customer value
  • You believe more pricing impact exists, but don’t know where
  • A major pricing change feels risky, unfamiliar, and hard to your team

What you want

  • 3–8% revenue uplift from value-aligned price lists
  • Clear pricing and packaging options grounded in customer preferences
  • An aligned implementation so new prices are sold and processed right
  • Trained people who confidently sell the new pricing structure

Customer case:
New pricing live within three months

Understand how we supported a company to get a customer-preferences aligned packaging and pricing live to be sold within just 3 months.

 

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The Logic explained

From customer behavior insights to pricing that increases margins

Step-by-step:

  • Combine data and interviews to reveal real customer preferences
  • Translate preferences into value drivers and packaging principles
  • Build pricing & bundle options and model impact in a business case
  • Validate options with customers to reduce churn and adoption risk
  • Prepare implementation: systems, governance, and training for teams

The Result:

Increase revenue by 3–6% with pricing customers understand and accept

Value Based Pricing and Selling process

How does it work in practice

Customer preference insights shape new packages, prices are tested in cases and customer validation, then implemented with tooling, governance, and trained teams.

When is this for you and when

For companies that structurally improve pricing, not incremental tweaks

This IS for you, if:

  • You want to redesign pricing based on customer preferences
  • You need a structured approach to implement with confidence
  • You want teams trained to sell pricing with value arguments
  • You want margin impact that is measurable and repeatable

This is NOT for you, if:

  • You only want a quick price increase without changing packaging
  • You can’t align stakeholders across sales, finance, and operations
  • You want a concept, but not real implementation support

Transform Pricing & Packaging to Grow Margins

Learn how to uncover customer preferences, translate them into packaging and pricing options, validate with customers, and implement changes with tools, governance and training — so new pricing goes live and improves margins sustainably.

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