When pricing depends on people instead of value, margins become accidental and will vary substantially without logic.
In many organizations, prices are quoted with good intentions — but without a shared logic. Sales adjusts prices based on experience, pressure, or negotiation skill. Finance sees margin volatility. Management lacks visibility into what actually drives willingness to pay.
Furthermore, your sales team lacks the insights to sell based on value and hence focus more on conversion by reducing prices rather than convincing the customer that your solution is the best to be bought.
Download this customer case to understand how our approach is executed and how it could be included into your sales quotation process.
Learn more about what Value Based Pricing & Selling for quotes is, how it can be developed and implemented with your team and how you can optimize it continuously every year, to achieve your P&L pricing targets
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