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Sales Transformation

Rebuild sales performance at the system level

Salespeople may perform, but lack a shared approach!

Many sales organizations have grown organically without upgrading the underlying sales system. Processes differ by team, data quality varies, and performance depends more on individuals than structure. Management feels the symptoms: volatile forecasts, uneven performance, low CRM leverage, and short-lived initiatives. Instead of one clear direction, improvement happens in fragments.

A real step-change requires a holistic reset: clarity on sales maturity today, a clear target state, and coordinated initiatives that reinforce each other.

Sales performance depends on individual people, not on a system!

Your situation

  • Sales processes, tools, and behaviors vary across people, teams or regions
  • Limited transparency into funnel health, sales effectiveness, and margins
  • CRM and data are underused or not trusted as steering instruments
  • Improvement initiatives exist, but lack prioritization and coherence

What you want

  • +10–20% sales effectiveness from more mature sales org
  • A clear sales maturity baseline with a defined target state
  • Structural uplift across pipeline quality, conversion, and margins
  • Data-driven sales steering with reduced dependency on key individuals

Customer case:
+16% in sales results after full Transformation

Download this customer case to understand how our approach is executed and how it could upgrade your sales process. 

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Sales Transformation Sales Funnel

The Logic

A structured transformation replaces ad-hoc improvements

Sales transformation steps:

  • Scan sales effectiveness across funnel, tools, data, and organization
  • Benchmark current sales maturity against best practices
  • Define a clear target state for sales maturity and performance
  • Translate gaps into prioritized improvement initiatives
  • Implement improvements across processes, tooling, data insights, and people adoption

Sales performance becomes predictable and scalable

Sales improvement shifts from isolated initiatives to a coherent, data-driven and scalable end-to-end system.

Sales Transformation Maturity Framework

How does it work in practice

The Sales Transformation starts with a structured scan and executes a prioritized improvement roadmap.

When is this for you?

Best suited if you want a step-change in sales maturity, not fine-tuning

This IS for you, if:

  • You want to structurally improve sales performance, not just hit next quarter’s number
  • Your sales organization has outgrown its processes and tools
  • You want clarity on where to invest time and budget for maximum impact
  • Management is willing to drive change across sales, marketing, and operations

This is NOT for you, if:

  • You are only looking for a quick fix or single-topic optimization
  • You want improvements without changing ways of working
  • Sales transformation is seen as a topic that salespeople need to fix themselves
  • You expect results without investing management attention and ownership
Sales Transformation Maturity Framework Stages

Webinar: Sales Transformation

Learn more about our Sales Maturity Framework and how how it can help you transform your sales organization to deliver structurally better.

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