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Sales PULSE

Make sales performance visible, steerable, and predictable

Do you know what really drives your sales performance?

In most organizations, sales results are reviewed only after the fact. Revenue, pipeline, and forecasts are discussed — but the underlying activities that create these results remain a black box.
Sales leaders rely on generic KPIs, gut feeling, or lagging indicators, which makes it impossible to steer outcomes in time. Coaching happens too late, forecasting remains unreliable, and top performers are hard to replicate.


Sales PULSE creates transparency into sales activities and conversions, enabling leaders to actively manage performance instead of reacting to missed targets.

Sales performance is managed too late and too generically

Your situation

  • Limited visibility into sales activities across the funnel
  • Steering based on lagging indicators like revenue and pipeline
  • One-size-fits-all activity targets that don’t reflect individual sales realities
  • Difficult to identify coaching needs or performance bottlenecks early

What you want

  • 3–7% revenue uplift through activity-based sales steering
  • Individualized targets based on real conversion data
  • Early identification of risks and coaching opportunities
  • Sales leadership focused on improvements, not firefighting

Customer case:
Achieved +16% Revenue

Download this customer case to understand how our approach is executed and how it could be included into your sales process. 

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PULSE process_sales insights_results

The Logic

Sales results are steered through leading indicators, not hindsight

Sales improvement steps:

  • Capture sales activities and interactions consistently in the CRM
  • Measure individual conversion rates across funnel stages
  • Translate revenue targets into personalized activity targets
  • Deliver a monthly, personalized activity improvement report per salesperson
  • Enable managers to coach based on data, not assumptions

A transparent self-steering sales system

Sales leaders gain clear insight into what drives results, enabling proactive coaching and predictable performance.

PULSE process_sales insights_Sales activity targets and benchmark

How does it work in practice

Sales PULSE links CRM activity data to targets and conversion logic to show where performance needs attention.

When is this for you?

Best suited if you want to actively steer sales results, not just report them

This IS for you, if:

  • You want early visibility into sales performance risks
  • You believe coaching should be data-driven and individualized
  • You want predictable revenue instead of forecast surprises
  • Sales leadership is ready to manage on leading indicators

This is NOT for you, if:

  • You only need high-level dashboards and reports
  • You believe sales performance should not be managed with data
  • You are not willing to standardize activity tracking
  • You prefer to manage your sales team on results only
PULSE process_sales insights_detail

Webinar: Move towards data driven sales steering

Learn more about how Sales PULSE turns sales activities into predictable revenue and measurable performance gains.

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